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Best of ‘Under the Influence’: Understanding Momfluencers

On ‘Under the Influence,’ I look at how moms using aspirational marketing on social media has gotten out of control. And I talk to photographers, academics, and other influencers to see how shoppable my own life is.
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10 clips 41 MINS
  • Who Counts as an Influencer?
    A More Perfect Mother
    4 MINSPlayer Icon
  • Becoming Shoppable
    A Shoppable Life
    4 MINSPlayer Icon
  • The Problem with Authenticity
    An Authentic Woman
    3 MINSPlayer Icon
  • Bethany: A Success Story
    An Authentic Woman
    6 MINSPlayer Icon
  • The Price of Perfection
    If You Build It, They Will Come
    4 MINSPlayer Icon
  • The Shoot
    If You Build It, They Will Come
    5 MINSPlayer Icon
  • Think About the Children
    The Sharenthood
    3 MINSPlayer Icon
  • The Coogan Law
    The Sharenthood
    1 MINPlayer Icon
  • Burning Cats & the Nice Things Folder
    Burning Cats
    3 MINSPlayer Icon
  • The Influencer Pay Gap
    It’s Time For A Reckoning
    4 MINSPlayer Icon
A More Perfect Mother
4 MINSPlayer Icon
A Shoppable Life
4 MINSPlayer Icon
3 MINSPlayer Icon
An Authentic Woman
6 MINSPlayer Icon
If You Build It, They Will Come
4 MINSPlayer Icon
If You Build It, They Will Come
5 MINSPlayer Icon
The Sharenthood
3 MINSPlayer Icon
The Sharenthood
1 MINPlayer Icon
It’s Time For A Reckoning
4 MINSPlayer Icon
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