Curated by Podcasters

Best of ‘Under the Influence’: Understanding Momfluencers

On ‘Under the Influence,’ I look at how moms using aspirational marketing on social media has gotten out of control. And I talk to photographers, academics, and other influencers to see how shoppable my own life is.

On ‘Under the Influence,’ I look at how moms using aspirational marketing on social med... more

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Curated byJo Piazza, Podcaster
10 CLIPS41 MINS
Clip 1 of 10

Who Counts as an Influencer?

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What do we mean when we talk about social media influencers? I talked to Emily Hund, who studies social media at the University of Pennsylvania’s Annenberg School for Communication to get the answer.
Who Counts as an Influencer?

Under the Influence with Jo Piazza

4 MINS
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Becoming Shoppable

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RewardStyle is known as “the Harvard of Instagram.” I talked to the founder, Amber Venz Box, about how I can make my Instagram account more commercial.
Becoming Shoppable

Under the Influence with Jo Piazza

4 MINS
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The Problem with Authenticity

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Courtney Adamo was a popular influencer who was criticized in a Vanity Fair piece for turning her family into a brand. I talked to her about how she felt about the piece and building her business.
The Problem with Authenticity

Under the Influence with Jo Piazza

3 MINS
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Bethany: A Success Story

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I talked to Bethany, an influencer who decided to buck the trend of depicting perfect motherhood by sharing her birth. Hear how she want to “showing her ass” online to creating a business that saved her family.
Bethany: A Success Story

Under the Influence with Jo Piazza

6 MINS
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The Price of Perfection

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How much does it cost to capture the perfect photo? I called up some photographers to find out how much it would cost to fund the perfect photo shoot.
The Price of Perfection

Under the Influence with Jo Piazza

4 MINS
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The Shoot

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When I tried to stage a photo shoot for my Instagram account, it was a disaster that literally ended in tears. Eavesdrop on our shoot and discover all that goes into making your life more shoppable.
The Shoot

Under the Influence with Jo Piazza

5 MINS
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Think About the Children

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I was shocked to hear an account from a child of a mommy blog. Twenty-six now, Lou reflects on just how damaging it is to have your life cherry-picked by your parents and plastered online.
Think About the Children

Under the Influence with Jo Piazza

3 MINS
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The Coogan Law

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Sapna Maheshwari told me about The Coogan Law, a law that protects kids in film and TV, that could maybe be a guide in protecting kids online.
The Coogan Law

Under the Influence with Jo Piazza

1 MIN
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Burning Cats & the Nice Things Folder

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Reporter Katy Kelleher wrote about online addiction for ‘The Guardian,’ relates woman-on-woman snark to the 18th century activity of Cat Burning, and offers a tip that can help us stop the schadenfreude.
Burning Cats & the Nice Things Folder

Under the Influence with Jo Piazza

3 MINS
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The Influencer Pay Gap

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I talked to Adesuwa Ajayi of the social handle @InfluencerPatyGap, a place where influencers of color from all over the world can ask anonymous questions about the way they’ve been overlooked or cheated.
The Influencer Pay Gap

Under the Influence with Jo Piazza

4 MINS
Curated byJo Piazza
10 CLIPS41 MINS

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