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Why an Endless Crab Promotion Cost Red Lobster More Than $3M

In 2003, Red Lobster ran an “Endless Crab” promotion that cost the company 3.3 million dollars, drove out the CEO, and triggered a sell-off of shares in the parent company, Darden Restaurants. How did this happen? From the podcast Web Crawlers.
Found by Lauren PassellLauren Passell
From the podcast Web Crawlers
Found by Lauren PassellLauren Passell
From the podcast Web Crawlers
5 MINSPlayer button

    December 16, 2020
    5 clips 23 MINS
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