A podcast moment
found on Hark.

How Anthropology Saved the Kit-Kat Bar in Japan

Kit-Kats were not taking off in Japan, and Nestle almost took them out of the country all together. Anthropologist and author of Anthro-Vision Gillian Tett tells The Indicator a story about how anthropologists figured out a way to make them popular.
Found by Hark EditorsHark Editors
From the podcast The Indicator from Planet Money
Found by Hark EditorsHark Editors
From the podcast The Indicator from Planet Money
2 MINSPlayer button

    June 23, 2021
    5 clips 13 MINS
Get the app