In the Know

November 19, 2024

The latest marketing news, trends and advice from leading industry voices.

Hosted byAvery Trufelman

Curated byHark Editors

6 CLIPS18 MINS

Clip 1 of 6

Gary V: Putting Social Creative at the Starting Point

Gary Vaynerchuk argues that social media creative needs to be the starting point for brand marketing.

Gary V: Putting Social Creative at the Starting Point

Marketing Vanguard

4 MINS

Clip 2 of 6

Top-of-Funnel Marketing in a Data-Driven Age

Grammarly CMO Lena Waters says that marketing technology has led to a shift away from top-of-funnel marketing that should be corrected.

Top-of-Funnel Marketing in a Data-Driven Age

The Marketing Architects

2 MINS

Clip 3 of 6

Amazon VP: Leave Room for Experimentation

Amazon's Claudine Cheever says some of its biggest marketing breakthroughs came through channels that initially couldn't be measured.

Amazon VP: Leave Room for Experimentation

The CMO Podcast

2 MINS

Clip 4 of 6

Seth Godin: Mass Advertising Is Over

Seth Godin argues that the era of mass advertising is over, so marketers should focus on standing out - not just generating hype.

Marketing School - Digital Marketing and Online Marketing Tips

4 MINS

Clip 5 of 6

Don't Forget About Desktop Conversion

Steve Oriola, CEO of Unbounce, says that desktop conversion is still important in a mobile-first world.

The Duct Tape Marketing Podcast

2 MINS

Clip 6 of 6

Will AI Ads Outmode Creative Agencies?

Amy Lanzi, CEO of Digitas, says that brands will be hesitant to deploy AI-generated advertising on social media.

Decoder with Nilay Patel

2 MINS

Hosted by

Avery Trufelman

Curated byHark Editors

6 CLIPS18 MINS

A new way to explore with your ears

Hark editors handpick amazing podcast moments and curate them into ‘Harklists’ - podcast mixtapes that bring you serendipity, wonder and new perspectives each day.

In the Know

November 19, 2024

Gary V: Putting Social Creative at the Starting Point

Marketing Vanguard

Top-of-Funnel Marketing in a Data-Driven Age

The Marketing Architects

Amazon VP: Leave Room for Experimentation

The CMO Podcast

Seth Godin: Mass Advertising Is Over

Marketing School - Digital Marketing and Online Marketing Tips

Don't Forget About Desktop Conversion

The Duct Tape Marketing Podcast

Will AI Ads Outmode Creative Agencies?

Decoder with Nilay Patel

A new way to explore with your ears

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