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Podcasting in East and South East Asia explored

Exclusive: Podnews today starts a series of articles about podcasting in East and South East Asia. Japan, Korea, Indonesia, Philippines, Thailand, and Vietnam have a total population of 734m, making it more than twice the size of the US; and we can expect podcast listening to grow much faster in many of these countries than in the US. Written by Guang Jin YEO for Podnews, we're delighted to help podcasters everywhere understand the opportunities in these countries.
First look: Are US marketers cutting back on programmatic podcast advertising, given all the news recently? No: research from Acast shows that two-thirds of them expect to spend more on podcast advertising this year, and marketers predict programmatic podcast ad spend should triple by 2027.
Libsyn has unveiled an integration with YouTube metrics data. Libsyn podcasters will see metrics for shows; AdvertiseCast will also use this data in its marketplace.

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Flood Your Podcast With New Listeners — Growing your podcast is hard, reach passionate podcast listeners on the ad network built for podcast audience acquisition.

Listen to the Where We Go Next podcast — Are you a curious, empathetic listener who loves to learn about new things? Where We Go Next is a show focused on in-depth conversations with accomplished guests about topics they're passionate about.

The Ambies has announced its full list of nominees. Voting is up to you, if you're a member of The Podcast Academy: check your email to find out how to vote. The winners will be announced in the International Theater at the Westgate in Las Vegas NV, USA, on March 7.
Podcast booking service PodcastGuests·com has been acquired by serial entrepreneur Brian Scully. No terms were given.
Podcast hosting company Ausha claims that branded podcasting is growing in audience. They also claim 95% renewal from brands using podcasting.
“The problem was if an average person hears Chris Lydon doing an NPR-like thing, they’re not going to get the idea that they can do it.” Dave Winer, on the early days of podcasting, and why it took an "amateurish" show like Morning Coffee Notes to popularise the medium. (A new clip in our history page).

People

Malvina Goldfeld has joined Podimo as Chief Product Officer - she's ex Meta and PayPal; Johann Querné has been announced as VP of Growth, a position he's held for three months according to his LinkedIn. He's a former Twitter, Uber and Alibaba exec.

Tips and tricks

How do you get featured on Apple Podcasts? Isabeth, who works on Apple Podcasts as an Editor, shows us how to do it.

Podcast News

From editaudio: Rights Back At You A new podcast from Amnesty International Canada that unravels the Canada you think you know, and challenges the systems that hold back human rights.
Indie podcast Compelled - Christian Stories & Testimonies hit 500,000 downloads this week. "It took five years," says Paul Hastings, "but we've finally hit our growth curve." More than 325,000 were in 2022.
Harley Quinn and The Joker: Sound Mind is new today on Spotify, in partnership with DC and Warner Bros. The seven-episode series is the highly-anticipated second project to be released as part of Spotify’s multi-year agreement with DC, and Warner Bros. following the global sensation, Batman Unburied. It stars Christina Ricci and Billy Magnussen.
Body Unboxed is new from educational publisher Pearson. The show will focus on nutrition, with certified health experts helping uncover what's clickbait and what's real. It's produced by Neon Hum Media, and hosted by Anahad O’Connor and Joan Salge Blake.

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Blood Brothers

Blood Brothers

Episodes

Clips featuring Blood Brothers