Just when you think you might have social media figured out, it changes notably on every level. This is a reality that marketers have to accept. Once they do, however, they will also realize they can still do much to ensure their brands stay ahead of the curve and top of mind.

What can we expect from social media in the next 12 months? It’s among the questions marketers would most love answered. This podcast highlights findings from the Think Forward 2023 report from We Are Social, part of the Plus Company network.

During this podcast, We Are Social’s Mobbie Nazir and Devon Vipond – armed with some powerful trends as gleaned from the socially led creative agency’s Think Forward 2023 report – share counsel to help marketers do just that.

The duo shares three main takeaways to start – all of them directly tied to search:

-People want search to be less precise and more exploratory. (Nazir cites this – “textured discovery” – as her favorite trend.)

-There is broad disillusionment with old forms of search

-Search is more about curating information, not collecting it

When asked to identify her favorite trend, Vipond chooses “expanded identities.” As AR and VR become more prominent on social, she explains, whole new avenues for identity expression open up for everyone.

The noteworthiness of this trend is only heightened by this stat shared by Vipond: 60% of Gen-Z feels their online identity is more important that their offline identity.

Click here to access We Are Social’s

Think Forward 2023

report.

Campaign Chemistry