"Who wants to advertise on Twitter with a maverick owner?," said Gideon Spanier, Campaign's UK editor in chief in this episode.

Since Elon Musk took over Twitter, renamed X, journalists have been busy keeping up with the contention surrounding the platform – from cutting staff by 80% to blaspheming advertisers for withholding adspend; filing an antitrust lawsuit against GARM causing the body to close, and posting on X saying “civil war is inevitable” in the UK after the riots that took place this August.

After all the controversy, many of X's largest advertisers – including Apple, Warner Bros., Discovery, Sony and Disney – have left the platform. So, in a new, revamped version of the Campaign Podcast, the editorial team ask: What do brands lose by not having X on their plan?

This episode welcomes Spanier to the studio with Maisie McCabe, Campaign's UK editor, and Shauna Lewis, deputy media editor. It is hosted by Lucy Shelley, tech editor at Campaign.

Read more about what was discussed in this episode:

'We can’t see brands ever returning': agency leaders on advertising with X

'Now it is war': Elon Musk’s X sues advertisers over alleged ‘illegal boycott’

Consultants call GARM antitrust lawsuit ‘disaster’ for X

Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go fuck themselves

X officially allows ‘consensually produced’ adult content

X/Twitter one year on: Site traffic is up 22.3%

Media buyers: ‘Advertisers are not responsible for keeping X afloat — or shutting it down’

X-rated Elon Musk burns bridges with concerned advertisers: ‘Go F yourself’

Advertisers flee X as Elon Musk announces 'thermonuclear' lawsuit

IBM suspends advertising on X (Twitter) after ads appear next to Nazi posts

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