Wicked’s opening weekend doubled Gladiator II… and it’s thanks to Wicked’s color strategy.

Kellogg's Froot Loops just became a political debate… because of RFK Jr. and artificial flavor.

Northvolt was Europe’s biggest startup ever… but it just went bankrupt.

Plus, Butterball turkey is the biggest turkey seller in America… and the only one with a hotline.

$K $KLG $MAT

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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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