Spotlight One is a snippet from our upcoming episode: Power and Prediction with Avi Goldberg! Listen to the full episode as soon as it comes out, by following and subscribing to Redefining AI.

Who is Avi Goldfarb?
Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare, and Professor of Marketing, at the Rotman School of Management, University of Toronto. Avi is also Chief Data Scientist at the Creative Destruction Lab and a Research Associate at the National Bureau of Economic Research. A former Senior Editor at Marketing Science, his research focuses on the opportunities and challenges of the digital economy. He has published academic articles in marketing, computing, law, management, medicine, physics, political science, public health, statistics, and economics.

He co-authored the bestselling book Prediction Machines: The Simple Economics of Artificial Intelligence. His work on online advertising won the INFORMS Society of Marketing Science Long Term Impact Award, and he testified before the U.S. Senate Judiciary Committee on competition and privacy in digital advertising.

Avi received his Ph.D. in economics from Northwestern University. His new book, also a bestseller, Power and Prediction, was published in November 2022 by Harvard Business Review Press.

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