Email marketing is an incredibly important part of business, especially if you want to grow and scale. As essential as this aspect of business is, not enough people seem to be talking about it.

In this episode of Art of Online Business, I invited Bobby Klinck to come and chat with us about email marketing and how to write emails that people actually want to read.

Bobby has an excellent relationship with his email list because of the types of emails that he writes. He has a very engaging and unique approach to writing emails that I respect a lot.

Bobby is a Harvard Law Grad turned entrepreneur who built a thriving multiple six-figure business selling the most boring thing ever (legal templates) primarily through email. In the process, his emails have built a cult following because they're actually fun to read.

Creating a relationship with your audience honestly and authentically is the best way to improve the efficacy of your email marketing and grow your business, and Bobby is joining me to teach you how.

In this episode, you’ll learn:

Why email marketing isn’t dead
How to build a relationship with your email list
How to use storytelling in your email marketing
The framework that Bobby uses when he writes an email
Why templates won’t connect with people
Why long-term subject lines don’t matter
How to measure the success of your emails
What you can expect from Bobby’s book

Links & Resources:

*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Bobby Klinck’s Links:

Full show notes available at www.rickmulready.com/628

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