For decades, the jingle was king. But in the last twenty years, jingles have nearly gone extinct. Many brands have now dropped their melodic earworms in favor of spoken word slogans. Today, there’s just one industry where jingles are still as common as ever: insurance. The question is, why? Featuring Jeanna Isham of the Sound in Marketing podcast, audio branding expert Colleen Fahey, and Brand Manager Sergio Trujillo.

Snag a $20 super soft tee at shop.20k.org.

Watch our video shorts on Youtube, Instagram, and TikTok.

If you know what this week's mystery sound is, tell us at mystery.20k.org

To learn more about sonic branding, subscribe to Jeanna’s podcast, Sound in Marketing, and buy Colleen’s book, Audio Branding: Using Sound to Build your Brand.

Go to indeed.com/hertz to start hiring today.

Find the right doctor, right now with at zocdoc.com/20k.

Visit shopify.com/20k and sign up for a one-dollar-per-month trial period.

Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/insurancejingles

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Free Nationals Feat. Anderson .Paak, Chronixx & India Shawn

NPR

For the best of Hark in your inbox, sign up for our newsletter.