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Don MacKinnon On Working with Bono on Project Red

Here’s Don MacKinnon describing his first meeting with Bono of U2, who stole MacKinnon away from Starbucks to spearhead Bono’s ground-breaking Product Red global corporate giving campaign to fight AIDS in Africa. Here’s what Bono said to MacKinnon.
Found by Chitra RagavanChitra Ragavan
From the podcast When it Mattered
Found by Chitra RagavanChitra Ragavan
From the podcast When it Mattered
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    Pivotal Moments
    11 clips 16 MINS
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