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The $20 Million Sock Puppet

Pets.com had a hit brand awareness campaign complete with a float in the Macy's Thanksgiving Day Parade. But in the end brand awareness did not equal sales. From Go For Broke.
Found by Nuwan PiyasenaNuwan Piyasena
From the podcast Go For Broke
Found by Nuwan PiyasenaNuwan Piyasena
From the podcast Go For Broke
5 MINSPlayer button

    Business Fail
    5 clips 26 MINS
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